Smartphones are redefining the concept of business intelligence. Tech-savvy entrepreneurs are tricking out their mobile handsets with applications designed to ease and improve every conceivable facet of their professional lives. Market research firm Compass Intelligence forecasts that American SMBs will spend close to $350 million on mobile software this year alone, downloading everything...
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Back in the 1990s fellow science and technology journalist Charles Mann and I wrote a book uncovering the true story of how a lone, young, cognitively impaired hacker with relatively few computer skills managed to perpetrate what was then the most extensive and scariest series of computer break-ins ever — government weapons labs, dam control systems and ATM networks were among the hundreds...
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One of my panels at BlogWorld this past weekend was titled “The Ethics of Social Media Marketing” with Patrick O’Keefe, Jeremy Wright, and Jay Baer. During our panel, the topic of social media marketing metrics came up. The premise was that a lot of marketers who use unethical practices to increase follower or “like” counts are simply trying to push those numbers because management...
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Working with large files is a very big part of designing and there are times when it can be downright frustrating. After enduring some serious mental pain trying to send some large files to a client recently, I decided to do some research and find out what different options were available that could make life easier the next time I need to send a client a finished design, get some...
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E-mail marketing has evolved, moving from simple one-way messages and autoresponders (now referred to as e-mail 1.0) to a much more sophisticated way of communicating with your customers referred to as e-mail 2.0. Thanks to advances in technology, entrepreneurs now have the ability to tailor the messages they send based on their customers’ interests, preferences and purchase...
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From dropped shopping carts to identity theft, running a web-only shop is fraught with challenges. Here’s how to combat them.
Running an online shop might spare you the pain of paying rent each month, but rest assured, you’ll still need Alka-Seltzer.
Just ask Daniel Hallac, a co-founder of Kidmondo, an online baby journal service. Since launching his web business in May of last...
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Steve Rubel and his ridiculous ‘SEO is dead’ escapade during the Google Instant presentation is just the tip of the iceberg when it comes to articles about SEO from outsiders.
Now that SEO has gone mainstream and everbody deals with it many people write about SEO who have barely a clue about it. Others, often web designers who know the basics of SEO from 5 or 10 years ago spread their...
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Having a successful Internet business is not as easy as 1-2-3. There are many factors and things in play that make an Internet home business really lucrative.
Below you’ll find some strategies on how you can make money online more consistently through your home-based biz:...
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Career prospects have changed dramatically from previous generations. Alan Norton offers this wake-up call for IT pros who may still cling to certain expectations — like salary increases, job advancements, benefits, and a nice retirement package
After nine years working for the same company, I suddenly found myself one day disillusioned with the traditional concept of career. I had...
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Sales stagnant? Give them a boost by adding an online presence to your business.
As with any business move or expansion, considering an online presence can raise a sometimes dizzying list of questions for an entrepreneur. Exactly what must be put in place to make it happen? How does an online presence change the market for the business? What are competitors doing? How will people shop? What...
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