Typography is the art of selecting and arranging the proper fonts. This creative discipline has long been used on printed materials. Today, typography is equally important for online content where you need to draw in your reader and keep him engaged.... Read More
Search Engine Optimization (SEO) is absolutely critical to the success of websites. If your website is not optimized for search engines, or worse, if it’s optimized for the wrong keywords, you’re going to be truly disappointed in the traffic that you’re attracting, or not attracting,... Read More
When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things.
Does this design fall in line with the overall theme of the company? Does this design ‘say’ what the company tries to say?... Read More
Computer users are being urged to uninstall the Flash Player plug-in by a group of US developers.
The Occupy Flash movement claims the software is buggy, crashes a lot and requires constant security updates.
Adobe recently cancelled development of its Flash plug-in for... Read More
Good call to action pages (including landing pages and sales pages) are an important part of any website that either sells or asks visitors to sign up for something.
An effective call to action page can increase conversions and signups by a hundred percent or more (sometimes much more). As designers, we should know exactly what makes an effective call to action page, both in terms of... Read More
With the hundreds of details that go into building or redesigning a website, overlooking minor points is easy, especially as deadlines loom—or pass. But missing details detract from the quality of a website. The worst solution is to not take a pre-launch checklist as seriously as the planning stage itself.
So, before you head out to conquer the world, here are a few things you ... Read More
As anyone who’s tried it can tell you, expanding your business worldwide is no easy feat. It’s time consuming and it involves a lot of research and implementation – but the reward more than makes up for it. Having a larger client base is what every business needs in order to survive and flourish.
When considering going global in order to attract new customers, the Asian market is always... Read More
There is a thin line between design and development, and as we move into a new decade, this line is becoming extremely blurry. Is it enough to draw beautiful mock ups in Photoshop? Maybe 5 years ago. These days, the average internet user requires more. All beauty, with no substance, gets boring after a while. If your only goal is to... Read More
Would you believe that all great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This stands for Attention, Interest, Desire and Action.
You grab people’s attention with a headline or catchy product title.
You see. You need to stop the reader from just scanning over the content in their tracks, with a curiosity attention... Read More
A graphic designer works to provide businesses with any visual communications they may require. This includes logo design, layout design for printed items such as signage, stationery, and marketing materials (brochures, flyers and so on).
In today’s Internet age a graphic designer is often also able to design electronic communications such as e-newsletters, websites and more. Not all... Read More