The web runs on keywords and, yet, most website owners don’t know the first thing about how powerful keyword research can be or how to integrate it into their websites.
A keyword or keyword phrase is a word or series of words that a user enters into a search engine. Keyword research...
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When you start working with clients you have to understand that the work you produce is not just about how good or bad a design is. It has a lot to do with the way the design fits into the wider spectrum of things.
Does this design fall in line with the overall theme of the company? Does this design ‘say’ what the company tries to say?...
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Good call to action pages (including landing pages and sales pages) are an important part of any website that either sells or asks visitors to sign up for something.
An effective call to action page can increase conversions and signups by a hundred percent or more (sometimes much more). As designers, we should know exactly what makes an effective call to action page, both in terms of...
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Every business, large or small, has a need to know what is going on with its website and how users are interacting with it. There are a number of different options when it comes to website analytics, and this post will feature the leading options that provide visitor data in real time.
Real time analytics can prove to be invaluable when working with social media or viral campaigns that tend...
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If you’re looking to integrate a credit card payment solution onto your website, the following steps are a guide to applying for, enabling and taking payments online. At first glance, the prospect of integrating a payment solution on a website can seem unwieldy, what with the vast array of payment options and technical acronyms. This article breaks down the entire process into bite-sized...
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Here’s a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
To understand how your online marketing efforts are performing and how you can improve them, you’ll need to regularly track and analyze the metrics from those campaigns. These metrics highlight the areas on your website, blog or in your online marketing program ...
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Without clearly defined goals for social media activities, small and midsize businesses risk chasing an elusive return on their investment in the technology. If small and midsize businesses want to get serious about social media, they need a plan. Otherwise, they should scrap their social programs and focus their finite resources elsewhere. Without assigning goals to social media...
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Why listing your contact information on your website just isn’t enough. Every business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page?
First,...
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Facebook, Twitter, and other social media platforms can be effective ways to market your company, but only if you do it right. Power up your efforts with these tips from Web-based application provider Wildfire.
Perhaps you’re just discovering the power of social media. Or maybe you’ve known about for quite some time. Either way, if you’re using social networking sites such...
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With a little strategy, Twitter can boost your connections and website traffic.
I like to think of Twitter as a live networking event where you can jump into a conversation at any time. It’s a great tool for communicating information to followers but also for engaging with them. However, I’ve learned that many people, even those who...
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