3 December 2010

Google Analytics - A Beginner's Guide

What is Google Analytics?

Google Analytics is a free application which lets you track visitors to your website as well as their behaviour such as how long they spend on each page, where in the world they're from, what keywords they used to find your site and much more.

Google Analytics is set up by installing a unique piece of code on each web page you want to track. If you don't feel confident doing this yourself then ask your web designer.

What information does it provide?

Google Analytics provides a whole host of invaluable information to business owners, including the following;

  • How many people have viewed your site over a set period
  • How long visitors have spent on each page of your website
  • What keywords people used to arrive on your website
  • What other websites sent traffic to your website
  • Visitor location

Why is it important?

In order to understand how effective your website is it's important to get to grips with Google Analytics.

It can clearly show you what pages of your website are performing well and which areas need improvement.

For example, you may find lots of people are going to the second stage of your checkout process but then not proceeding with their orders.

This would pinpoint the exact page where the problem lay and could be caused by any of the following;

  • No information on payment options
  • Lack of security information to inspire confidence to buy
  • Too many fields to fill in before checking out

Google Analytics also lets you track where the visitors to your site have come from. So let's say you have placed an advert on another website, you can track how many visitors came to your website as a direct result of clicking on your ad.

Google Analytics is a very useful tool and best of all it's free to use. Take the guess work out of analysing your website and look forward to better results.

Jamie Fairbairn is experienced in local search & online marketing and has worked with many small business owners to improve their search engine rankings over the past 10 years.

The above article was originally published at: http://ezinearticles.com/?Google-Analytics---A-Beginners-Guide&id=5438266

Contact us at Farend for information on how you can track your own website analysis.